OUR DATA-DRIVEN APPROACH IS FAR MORE THAN A TAGLINE; IT’S EMBEDDED IN OUR DNA

In fact, we’re so data-obsessed that we have developed a proprietary Marketing Operating System, VEGA, to have comprehensive insight and optimize for success.

The technology was designed to delve into metrics on an unprecedented scale, facilitating in-depth and complex data analysis, pinpointing successful creative strategies and opportunities for intervention to save time and money.

Using this refined technology, we’re given a pathway to evidence-based, intelligent decision-making to improve student enrollments. This has, in turn, laid a robust foundation for a more potent and efficient growth strategy for educational institutions.

Cygnus Education’s marketing strategies have effectively driven a 90% increase in unique prospective students for our partners. In other words, 90% of the students entering our partners’ CRM systems are encountering their programs for the first time, representing an entirely new audience for them.

In fact, in three years, we’ve managed to expand our partnerships in the field of education marketing by a staggering 571%. And in only two years, we’ve boosted our annual lead volume by 63.10% and increased enrollments by 68.28%!

We are also proud to be the largest TikTok buyer in Higher Education, a testament to our adaptability and our unwavering commitment to staying ahead of industry trends.

Our launch on TikTok resulted in a monthly lead volume increase of 1235.25% and an incredible boost in enrollments by 710%.

Cygnus marketing works. And it works very well.

We are a 100% first-party partner
We never buy any third-party data
We never work with aggregators, affiliates, or call centers
We engage with 100% of all prospective students in real-time
We offer ethical, consumer-centric, and metrics-driven solutions

We manage 100% of all performance marketing initiatives internally
We use our proprietary technology to aid in our marketing, quality assurance, and compliance efforts
Our commitment to technology-led solutions has ensured operational efficiency and peace of mind for all our institutional partners

With the constant shifts and changes in the higher education space, the challenges you face as an educational institution are real. Many institutions find themselves juggling dwindling funds, rising costs, and mounting student debts, all while trying to hit enrollment targets. This makes standing out in the higher education sector challenging yet critical. Add the dominance of digital communication and data, and it feels like navigating a minefield.

How do you keep up?

Success lies in staying one step ahead, in being agile and adaptable. You’ve got the potential to be at the top of your game, and we’re here to make sure you get there.

Regardless of the size of your institution, at Cygnus Education, we will leverage our years of expertise and innovative solutions to deliver the right type of marketing to help your institution thrive in this competitive landscape.

Over the years, we have successfully scaled educational marketing partnerships and driven enrollments for over 35 different programs.

Harnessing the power of data, and with a team who knows how to rapidly use real-time intelligence to optimize creative and campaign strategies, we’re helping educational institutions transform their marketing and enrollment management.

At Cygnus Education, we’re not just adapting to the evolving landscape of higher education—we’re shaping it.

Achievements and Case Studies

Check out our portfolio of success with a few of our notable achievements and case studies, and find out how we have been able to employ our advanced solutions to achieve breakthrough results for our clients.

Executing on Enrollment Growth

A highly reputable, New England based regionally accredited University had recently attempted to scale enrollments for its modest online education division.

READ CASE STUDY

Vega’s Impact on Penn Foster Group

Penn Foster Group’s marketing team faced several challenges before implementing VEGA.